DeadLetter
Free Reach Audit

Your reach is dying.
Find out why.

DeadLetter reads your content's channel mix — Dopamine, Oxytocin, Serotonin, Endorphin — against what your niche's algorithm is actually rewarding this week. Then it hands you the three moves that bring your reach back.

Run the Reach Audit →
  • 🔒 No login required
  • 🚫 No scraping. Ever.
  • ⏱️ Results in 90 seconds
Free Algorithm Audit

The algorithm is stealing your time.
See exactly how much.

Pick the apps you use and DeadLetter estimates the time, attention, and mood the algorithm is costing you — then hands you a 7-day plan to take it back. No login. Nothing stored.

Run the Consumer Audit →
  • 🔒 No login required
  • 🚫 No data stored
  • ⏱️ Results in 30 seconds
4
Content signals scored
10
Posts analyzed per audit
6
Niches benchmarked
0
Accounts we scrape
6.2h
Avg daily consumption
47
Days of your life / year
41%
Outrage-bait in your feed
7
Day plan to reset

Population averages — your audit personalizes these.

Your reach isn't random.
It's a scoring problem.

Every platform scores your content across four signals — Dopamine, Oxytocin, Serotonin, Endorphin — and rewards the mix your niche is responding to right now. When your mix drifts from what's rewarded, reach quietly dies. DeadLetter finds the gap.

  • Dopamine

    Dopamine overweight

    Every post chases the same first-second hook. When your mix over-indexes on attention-grabs in a niche that's rewarding depth, the algorithm caps your reach.

    Fix → add a save-worthy carousel

  • Oxytocin

    Oxytocin starvation

    Few of your posts invite a reply, and you've stopped answering the ones you get. Low creator-side conversation reads as a dead audience — and reach follows the conversation.

    Fix → ask, then reply to every answer

  • Serotonin

    Serotonin shift missed

    Your niche moved toward longer, save-worthy content and your mix didn't follow. Shallow posts stop earning saves — and saves are what extend reach.

    Fix → audit your last 10 for saves

  • Endorphins

    Endorphin blind spot

    No CTAs, no behavior-change asks. Content that never asks the viewer to do anything gives the algorithm no completion signal to reward.

    Fix → one action CTA per week

Your feed isn't an accident.
It's engineered.

Every platform pulls the same four levers — Dopamine, Oxytocin, Serotonin, Endorphin — to keep you scrolling past the point you meant to stop. DeadLetter shows you which loops the algorithm is running on you, and the 7-day plan to break them.

  • Dopamine

    Infinite scroll

    Variable-reward loops keep you checking — every refresh might hold the hit. The feed is engineered so there's never a natural place to stop.

    Fix → purge notifications, day 1

  • Oxytocin

    Parasocial drain

    The feed quietly substitutes algorithmic connection for the real thing. You feel social while getting lonelier — and the app is happy to keep it that way.

    Fix → prune accounts that drain you

  • Serotonin

    Morning hijack

    Reaching for the phone before your feet hit the floor spikes cortisol and sets your baseline mood for the day. Outrage-bait does the rest.

    Fix → phone-free first hour

  • Endorphins

    Sedentary spiral

    Hours of scrolling crowd out the movement that actually regulates your mood. The longer you sit in the feed, the worse the trade gets.

    Fix → 20 min off-phone movement

Ninety seconds to your diagnosis.

Answer a few questions about your last 10 posts — add an analytics screenshot for a measured read — and DeadLetter scores your content against your niche's rewarded mix.

  1. 01

    Pick your platform

    Choose Instagram, TikTok, YouTube or X, then your niche and size band. No login, no connecting accounts.

  2. 02

    Drop a screenshot (optional)

    Add an analytics screenshot for a measured diagnosis. AI vision reads the numbers, then discards the image — it's never stored.

  3. 03

    See your channel mix

    Your Dopamine / Oxytocin / Serotonin / Endorphin split versus what your niche is rewarding this week — with a reach-delta verdict.

  4. 04

    Get your three moves

    The specific changes that bring reach back, ranked by impact for your niche. Re-run anytime — or get them weekly with Signal Reports.

Run the Reach Audit →Or get the Signal Stack PDF — $9

Thirty seconds to your profile.

Tap the apps you actually use — DeadLetter estimates the time, attention, and mood the algorithm is taking, then hands you a 7-day plan to take it back.

  1. 01

    Pick your apps

    Tap the platforms you use — Instagram, TikTok, YouTube, X. No login, no connecting accounts, nothing to install.

  2. 02

    See the damage

    DeadLetter estimates your daily screen time, how much of your feed is outrage-bait, and your algorithm-vulnerability score — in about 30 seconds.

  3. 03

    Read your profile

    Your Dopamine / Oxytocin / Serotonin / Endorphin loops mapped to what the feed is doing to your time, mood, and attention.

  4. 04

    Run the 7-day Signal Stack

    One small action a day — purge notifications, prune accounts, phone-free mornings — to reset the loops. Measure the delta on day 7.

Run your Algorithm Profile →Or get the Signal Stack PDF — $9

What a diagnosis looks like.

Illustrative examples — not verified user results

9 of the last 10 posts were pure hook. The fix: one save-worthy carousel a week.
Dopamine overweightSample diagnosis · Fitness
Reach down, mix drifted from what the niche rewards. Three moves, not a content overhaul.
Reach −38%Sample diagnosis · Creator economy
Hadn't answered the first 50 comments in weeks. Strongest oxytocin signal, gone quiet.
Reply-gap suppressionSample diagnosis · Finance

What a profile looks like.

Illustrative examples — not verified user results

Six hours a day across three apps — that's 52 days a year gone. Seeing the number was the wake-up call.
52 days/yrSample profile · Heavy scroller
Nearly half the feed was outrage and rage-bait. The fix was pruning the accounts driving it.
41% toxicSample profile · News-heavy feed
Most of the scrolling happened after 10pm. A phone-free first hour reset the whole day.
3.2h after 10pmSample profile · Late-night scroller
“We don't tell you to post more. We score your content against what your niche is actually rewarding — then hand you the three moves that bring your reach back.”
“We don't tell you to delete the apps. We show you exactly what the algorithm is taking from you — your time, your mornings, your mood — then hand you the seven small moves that take it back.”

Frequently Asked Questions

What is DeadLetter?
DeadLetter is a free Reach Audit for creators. Pick one platform, tell us your niche, and answer a few questions about your last 10 posts — optionally dropping in an analytics screenshot. In about 90 seconds it scores your content's channel mix (Dopamine, Oxytocin, Serotonin, Endorphin) against what your niche's algorithm is rewarding, and hands you three moves to recover reach. No login or account required.
Why is my reach dropping?
Usually because your content's signal mix has drifted from what your niche rewards right now — too many hooks and not enough save-worthy depth, no questions to your audience, unanswered comments, or no clear call to action. The audit pinpoints which of these suppression patterns is dragging you down and ranks the fixes.
What's in the audit?
A reach-delta verdict, your four-signal channel mix versus your niche's rewarded mix, the top suppression patterns hurting you, and three specific recovery moves. Upload an analytics screenshot for a measured diagnosis; skip it for an estimated one. The audit sharpens once you have 30+ posts of history.
Is DeadLetter free?
Yes. The Reach Audit is completely free — no credit card, no account. Optional weekly Signal Reports start at $4.99/mo, and the Signal Stack PDF is a one-time $9.
Does DeadLetter access my social media accounts?
No. DeadLetter never connects to or scrapes your accounts. The audit runs on your answers, plus an optional analytics screenshot you choose to upload — which is read by AI vision and then discarded, never stored.
What is DeadLetter?
DeadLetter is a free Algorithm Profile. Tap the apps you use and, in about 30 seconds, it estimates how much time the algorithm is taking, how much of your feed is outrage-bait, and your algorithm-vulnerability score — then hands you a 7-day Signal Stack to take it back. No login or account required.
How much time is the algorithm really taking?
The average person spends about 6.2 hours a day on social media — roughly 47 days of waking life every year. Your profile personalizes that estimate from the apps you actually use, so you see your number, not the population average.
What's the Signal Stack?
A 7-day reset — one small action a day. Purge notifications, set time limits, prune the accounts that drain you, protect your first hour, retrain the feed, move your body, then measure the delta. Each day targets a specific loop the algorithm runs on you.
Is DeadLetter free? Do I need to log in?
Yes, free — no credit card, no account. The profile runs on the apps you tap and results land in about 30 seconds. Days 2–7 of the Signal Stack unlock with just your email.
Does DeadLetter track me or store my data?
No. Your profile is calculated from the apps you select — nothing is connected, scraped, or stored. We never see your accounts or your actual screen-time data.

See what the algorithm sees — every Monday.

The audit is a snapshot. Your niche shifts weekly. Signal Reports track your reach delta and channel mix week over week and hand you three fresh moves every Monday.

See plans →

Signal from $4.99/mo · cancel anytime.

Take back the 47 days the feed is costing you.

Run your Algorithm Profile, then start the 7-day Signal Stack — one small action a day to reset the loops the algorithm built. Free, and nothing is stored.

Run your Algorithm Profile →

Free · no login · results in 30 seconds.